Marketing has changed and evolved in the past few years. Today’s e-commerce buyers, blog followers, app users are interacting your brand across multiple channels and devices. They also have high expectation and prefer personalized, one-on-one conversations with brands at the right place, right time. Considering the following facts:
Do you know the average person spends about 8 hours and 41 minutes on electronic devices?
About 28% of time spent on line is social networking.
Do you know on line shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $250 billion in 2012?
It is also predicted that over 215.1 million people will browse e-commerce sites, compare prices and shop on line by 2018, a 4% increase from 2015?
71% of the company planned to increase its digital marketing budgets this year.
78% of the company has dedicated social media team in 2015.
In order to be relevant in today’s competitive digital world, maybe it is time for you to invest resources in digital marketing as a way to improve your company’s branding strategy, sales initiatives and creating long lasting relationship with your clients.